In the last decades the changes in communication have modified also the relation between the companies and the markets all around the world.

The new role of social media obligates jewelry brands to adopt targeted marketing strategies to build a strong connection with their public. Trust and reputation are the key elements that companies should consider in a long-term strategy. But is it enough? These are some tips for companies that operate in this sector:

- Define the brand: the brand is the DNA of a company and should be able to reflect clearly the identity and the values through every media, especially web, but also press.

- Refresh the contents: people do not want only products, but also experiences. It’s important to freshen up social media cover pages on Facebook, Twitter, and Google+ at least every month to give people news about the companies and the products.

- Focus on the customer: want to make people excited in under 10 seconds? Host a giveaway! Choose something small but still exciting to give away.

- Photos, photos and…more photos: nowadays the image is more significant than words; image has an evocative power that causes emotions and memories in the customers. There are many social media, like Instagram or Pinterest, where people can post and share photos and the companies can promote new ideas and products. “Real-life” photos get a greater involvement of people.

Source: https://socialmediaweek.org