The opportunities offered by the global jewelry market are remarkable. According to Research and Markets, the global jewelry market is expected to reach $257 billion in 2017, and grow at a rate of 5% per year over the next five years.

In this scenario, there are interesting perspectives also for the online fine jewelry market, that currently accounts for only a fraction (4%–5%) of the global market. The data confirm that the fine jewelry e-commerce will grow at a much faster rate, to capture 10% of the market by 2020. Online fashion jewelry sales are projected to take an even bigger slice, capturing 15% of the market by 2020. The online jewelry market is growing particularly in Asia, where it saw a CAGR (Compound annual growth rate) of 62.2% from 2011 to 2014. Where are the biggest opportunities for jewelers looking to break into the online marketplace? The e-commerce sector is competitive, for this reason jewelers must offer something unique that make difference; consumers are increasingly demanding and they’re becoming customers of the brands that provide the best shopping experience. We don’t forget also the segment of mobile buyers. As of 2015, 30% of all online purchases now happen through mobile devices. Even when making a purchase in store, 82% of shoppers consults the phone. For this reason, a mobile-friendly web site is fundamental to increase customers and to offer a satisfying web experience.

Sources: http://www.huffingtonpost.com - http://www.forbes.com